Soultrain
HYROX / Performance Training
The Brief
Help reposition Soultrain from a lifestyle gym into a serious HYROX performance training centre, while bringing the new brand direction to life through content.
What We Did
We created cinematic brand and social content focused on the training, coaches and community — shifting the perception from lifestyle fitness to performance.
The Result
A stronger visual identity and a consistent bank of content that positions Soultrain as a serious destination for HYROX and performance training. Pulling in a huge amount of leads through built out meta ad campaigns.